Building Patient Trust, One Conversation at a Time

November 5, 2026

High-quality dental care goes beyond clinical excellence. Every interaction, from scheduling appointments to discussing treatment and financial responsibilities, shapes the patient’s experience.

Concerns reviewed through Cigna Healthcare Dental’s quality and grievance processes highlight how misunderstandings can arise when communication is unclear or expectations are not established. Clear, thoughtful conversations can help build trust, improve satisfaction and reduce the likelihood of complaints.

Give patients time to share their concerns, ask open-ended questions and confirm your understanding. Simple phrases like “Can you tell me more?” or “Let me make sure I understand” can help patients feel heard and more confident in their care.

Use easy-to-understand language to explain the diagnosis, appropriate treatment options, and the benefits and limitations of each. Allow time for questions so patients can make informed decisions.

Before treatment begins, review the patient’s financial responsibility, provide written estimates when appropriate, and clearly distinguish covered services from optional services. Encourage questions about costs and treatment recommendations.

The front desk often provides a patient’s first and last impression. Courteous greetings, updates about delays, professional responses and empathy can help create a positive experience throughout the visit.

When a patient is dissatisfied, listen carefully, acknowledge their experience, clarify misunderstandings and work toward a solution when appropriate. Patients often remember how a concern was handled more than the concern itself.

Regular team discussions can help reinforce a patient-centered approach. Consider asking:

  • Are patients given opportunities to feel heard?
  • Are treatment and financial information explained consistently?
  • How does the team handle difficult conversations or dissatisfied patients?
  • What can we learn from patient feedback?
  • Are there opportunities to improve communication at check-in, during treatment discussions or at checkout?

Cigna Healthcare Dental values the partnership of participating dental providers and the important role dental office teams play in creating positive patient experiences. By focusing on communication, transparency, professionalism and empathy, dental offices can strengthen patient relationships, improve satisfaction and support better experiences for the members we collectively serve.

Strong communication can help build trust, support treatment acceptance and promote lasting patient relationships.

Do you have a question for us?

To get the answers you need, simply select the “Contact Us” button below to find the right Cigna resource.

Contact Us